Christy Obuba

Growth Marketing & Community Lead | Tech Startup Specialist

Remote, US.

About

Results-driven Growth & Marketing Lead with 4+ years of experience scaling tech startups through strategic funnels and community-led growth. I leverage a unique background as a Licensed Nurse, combining clinical empathy with data-driven execution to build trust, improve retention, and drive acquisition in high-stakes environments. Expert in translating complex user needs into high-conversion content and lifecycle email systems.

Work

Careers In Technology and Innovation (CITI)

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Community Lead

Remote, Remote, Canada

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Summary

Managed the end-to-end member journey for a global professional community, focusing on strategic engagement and retention programs.

Highlights

Reduced inactive user rates by 52% through the implementation of structured engagement playbooks and targeted activation programs.

Implemented robust community onboarding processes, engagement tracking mechanisms, and data-driven retention initiatives to foster a thriving global community.

LoudInsight

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Marketing Lead (Community & Growth)

Remote, Remote, US

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Summary

Led community and growth marketing initiatives for a remote tech startup, driving user acquisition, engagement, and retention through strategic campaigns and lifecycle management.

Highlights

Spearheaded launch campaigns, onboarding over 11,000 new users within the first 7 months through strategic multi-channel execution.

Designed and optimized automated email workflows, consistently achieving 25% open rates and a 15% conversion rate for key user actions.

Drove a 500% increase in user engagement by identifying critical drop-off points and implementing rapid growth experiments across content and live programming initiatives.

Developed comprehensive onboarding journeys, community activation events, and lifecycle messaging systems, significantly improving user retention and participation rates.

Dinesurf

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Product Marketing Manager / Community & Social Lead

Remote, Remote, Nigeria

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Summary

Managed product marketing, community, and social media strategies for a remote tech startup, focusing on content-led growth, user acquisition, and activation.

Highlights

Increased website traffic by 90% and boosted sales by 25% through the execution of targeted, data-driven content-led growth initiatives.

Established repeatable marketing systems, comprehensive reporting dashboards, and dynamic content calendars, enhancing team efficiency and consistency.

Led impactful social media, community engagement, and product education campaigns, directly contributing to user acquisition and activation goals.

Education

Abia State University

Abia State, Abia State, Nigeria
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Bachelor of Nursing Science (B.NSc) Nursing Science Grade:

Languages

English

Skills

Growth Strategy

Funnel Building, Growth Experimentation, Referral Programs, Partnership Marketing, Community-Led Growth, User Acquisition.

Digital Marketing

Email Marketing, Flodesk, Mailchimp, Lifecycle Messaging, Copywriting, Content Strategy, Social Media Management.

Community Engagement

Community Activation, Member Journey Management, Engagement Playbooks, Retention Initiatives, Onboarding Programs.

User-Centric Approach

User Advocacy, Trust-Based Marketing, Empathy-Driven Communication, User Needs Analysis, Clinical Empathy.

Analytics & Reporting

Data-Driven Execution, Reporting Dashboards, Engagement Tracking, Performance Metrics.